Entries by Caribou Digital

DFS use among digital Kenyans

This report is based on a representative sample of 1,000 Kenyans with data-enabled mobile phones—“Digital Kenyans”—gathered between September and November 2017 by Caribou Data. The research includes insights on DFS use in the context of other phone-based activities, explores DFS use by activity, and offers an illustrative segmentation focused on the distinctions between “basic” and advanced […]