Advances in user experience (UX) have the potential to meet user needs and enhance user engagement in the digital financial services sector in Africa. This evidence review explores how UX can contribute to improving the design and functionality of digital financial services, ultimately leading to increased user satisfaction and adoption. The review highlights the importance of considering user perspectives and preferences when designing digital financial services, as well as the role of effective UX in promoting user engagement. By leveraging UX advancements, stakeholders in the digital finance industry can create more user-friendly and accessible solutions that cater to the diverse needs of African users.
Source: https://www.notion.so/481a74193a4f4e08ab0dba16ba30cb1f?pvs=21
