In Ghana and Nigeria, agriculturalists’ practices are changing as through
posts, shares, photos, and videos, they build and exchange knowledge,
offer mutual support, and invent new markets and marketing channels.
This study builds on previous research on social agriculture in Kenya and
Senegal to describe the way people use social media platforms and their
role in the agricultural value chain
It’s not just farmers. The roles of suppliers of inputs (e.g., fertilizers), aggregators and marketers of produce, and producers and consumers are also being transformed, introducing new opportunities as well as new challenges. This research provides eleven key insights from extensive multi-method research in Ghana and Nigeria conducted in 2022 and 2023. It also includes specific and actionable recommendations for policymakers, development actors, and technology companies to support young people practicing social agriculture to achieve more inclusive, sustainable livelihoods
