Annabel Schiff

Senior Director of Programs

"Through our work we’re continuously exploring the challenges and opportunities presented by the digital transformation of economies and societies, and how we can leverage this change to positively impact lives, livelihoods and businesses across the world. Being able to work with some of the best minds through this process is a privilege!"

Annabel is Senior Director of Programs under Strive Community, a global philanthropic initiative developed by the Mastercard Center for Inclusive Growth and Caribou Digital that aims to support the resilience and growth of five million small businesses around the world. Previously at Caribou Digital Annabel managed the Mastercard Foundation Learning Partnership across sub-Saharan Africa, under which fall the Platform Livelihoods, Platform-Led Upskilling and FiDA Partnership projects. Previous to Caribou Digital, Annabel worked as a Senior Manager in the Digital Financial Services Department at MicroSave in Nairobi, Kenya. At MicroSave, Annabel provided operational level training, cutting-edge research and consulting services for digital finance providers across Africa and Asia. Prior to MicroSave Annabel’s background was in Marketing and Branding, where she helped build and grow start-up brands in Kenya, the UK and USA. Annabel has an MA in Development Studies from SOAS, and a BA in Spanish from Bristol University. Annabel lives in Kenya.

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Meet more people in the team

Abbie Phatty-Jobe

Research & Engagement Manager

Adrine Muhura

Partner Engagement Manager

Aimi Zhou

Anan Abu Rmieleh

Head of Program Communications

Annabel Schiff

Senior Director of Programs

Bryan Pon

Senior Director of Operations & Data

Carlotta Maucher

Program Associate

Chelsea Horváth

Measurement & Impact Manager

Chiara Pasquini

Measurement & Impact Manager

Chris Edwards

Program Director

Chris Hurst

Senior Finance Manager

Chris Locke

Founder & Chair

David Taverner

Senior Director of Space & Climate

Elise Montano

Director of Measurement & Impact

Ellen Ukpi

Communications Associate

Emrys Schoemaker

Senior Director of Advisory & Policy

Fernanda Matsinhe

Measurement & Impact Manager

Gemma James

Director of Program Operations

Giulia Costella

Manager, Space and Climate

Grace Natabaalo

Research & Insights Manager

Hana Hanfi

Measurement & Impact Analyst

Hanna Laufer

Measurement & Impact Manager

Hélène Smertnik

Program Director

Janet Shulist

Senior Insights Manager

Jen Lawrence

Senior Director of People & Culture

Jessica Osborn


Jo Tofts

Senior Director of Finance

Jonathan Donner

Senior Director of Caribou Digital Institute

Laura Litaba

Project Coordinator

Marissa Dean

Senior Director of Inclusive Business

Marius Karabaczek

Measurement & Impact Manager

Niamh Barry

Senior Director of Measurement & Impact

Nicki McGoh

Senior Director of Space & Climate

Rosie Afia-Ford

Senior Innovation Fund Manager

Savita Bailur

Senior Director of Gender Equality & Social Inclusion

Zsuzsanna Bodi

Program Director

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